Leveraging client 1st party data to elevate other brand acquisition and activation.
The Challenge
Client would like to investigate it’s opportunity to utilize their 50 million users in for cross brand synergy with other products within their company and enhance other product conversion and sales without diminishing their current leads
The Approach
Egg Digital investigated 3 months worth of historical data, utilizing the company’s capabilities in advanced machine learning to develop deep segmentation to understand customer profiling and internet consumption behaviors
The Result
Egg Digital was able to develop 100+ different product bundling approaches for each customer segmentation groupings and was able to enhance the sales capabilities in bundling different services at the right touch points without diminishing current Truemove H leads
Capabilities Used
KPIs Achieved
What’s Next
Enriching 50 million 1st party data with 30 million retail data to develop a more accurate and enhanced customer profiling to provide better product bundling catered to customer interests and daily lifestyle
