GSB SOCIETY Social content & Communication
CHALLENGE
The image of the government-owned bank is perceived as formal, outdated,
and the public feels it is difficult to access.
The image of the government-owned bank is perceived as formal, outdated,
and the public feels it is difficult to access.
APPROACH
Develop LINE content that effectively engages the target audience by delivering content tailored
to their needs—easy to comprehend, friendly, contemporary, applicable in daily life, and closely
tied to the bank’s services.
tools
SOLUTIONS
Create a Line OA to establish a new channel for communication with the target audience.
Define a fresh brand image that is contemporary and more accessible.
Create and design new campaigns and activities to enable the target audience to access and engage with the brand more effectively.
channels
RESULT
%
LINE RESULT
INCREASE NEW FOLLOWER
LINE OA
%
FACEBOOK RESULT
TOTAL IMPRESSION
FACEBOOK
%
cost / engagement
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