EGG Digital showcased exceptional performance by securing two awards at the 4th MAAT Media Awards 2024. This year’s event, themed “Divergence: The Art of Future Thinking,” saw over 229 entries from media businesses and agencies.

From seven submitted entries, EGG Digital advanced to the finals with five, ultimately winning two awards: a Gold Award for Best Media Strategy for the “Listerine Decisive Moment Triggers” campaign and a Bronze Award in the Effectiveness Awards category for the “The Impact of Hygiene 5x Fragrance” campaign.

Listerine Decisive Moment Triggers Campaign: This campaign utilized an Omnichannel media strategy, integrating online and on-premise media. AI was employed to analyze the campaign’s target audience and tailor content to each group’s interests, resulting in a 44% increase in new customer sales. The campaign significantly boosted the conversion rate by 4.42 times and improved the return on ad spend (ROAS) by 2.34 times.

The Impact of Hygiene 5x Fragrance Campaign: This campaign created seamless awareness through O2O2O media to increase sales from existing customers and capture market share from competitors. By utilizing OOH (Out-of-Home) media such as Shoppers’ Digital Screen, online media, and on-premise media, the campaign precisely targeted audiences and crafted suitable content for each medium. This effort led to the brand becoming the market leader in fabric softeners, increasing new customers by 36%, with 16% coming from competitors.

Winning these prestigious awards from the MAAT Media Awards 2024 enhances the credibility and trustworthiness of EGG Digital’s Media Convergence business among current and potential clients. EGG Digital is committed to being a communication and advertising partner, leveraging the strengths of data, AI, and O4s media to meet every business’s needs and support their growth objectives.

For more information on EGG Digital’s services, please visit https://www.eggdigital.com or call 02-020-2364.

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