Multinational telecommunication company
Leveraging client 1st party data to elevate other brand acquisition and activation.
THE CHALLENGE
Client is looking for solutions to enhance their on shelf optimization capabilities for their products
The Approach
Egg Digital developed store intelligence to analyze historical data from 1,400 + retail stores and 1,400 + SKUs to understand behavioral patterns and develop initiatives to optimize and enhance out of stock management, restock validation, POG compliance correct, missing price tag correction, and price and promotion correction
The RESULT
We were able to greatly on-shelf availability creating more opportunities for sales and optimization as well as greatly increasing planogram compliance and inspection.
Capabilities Used
Segmentation & Personalization
Machine-Lead Customer Profiling
Machine Learning Next Best Action
KPIs Achieved
Increased in leads for all brands
Increase in conversion rate
No loss in current leads
WHAT’S NEXT
Enriching 50 million 1st party data with 30 million retail data to develop a more accurate and enhanced customer profiling to provide better product bundling catered to customer interests and daily lifestyle
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